Sixty percent of people eating at hotels and restaurants site being “too full” as being the reason they leave food on the plate when they have finished dining new research has found which leads to a few points: Are restaurants serving too big portions which not only add to the 3,000,000 tonnes of food waste that goes into landfill each year but also has to be paid for. You might think ‘once it’s paid for it’s the customer’s problem,’ but that’s not quite how it works: a diner will pay the same for a plate of food that they can comfortably eat as they will for a plate of food that they try to force down until it makes them feel uncomfortable. That means that you could cut portion sizes by about a quarter and you’d still earn the same money for it.
A poll of 3,000 younger people in 29 towns and cities throughout the UK it was found that they were more likely to order more food than they really needed and then feel the most guilty when they were unable to finish their meals. Unilever, who own PG Tips, Knorr and Marmite commissioned the survey, conducted by OnePoll which also found that 80% of those surveyed would decline food they knew they wouldn’t eat if asked at a restaurant.
Would You Like To Go Small With That?
If your service staff ask “would you like a large or small portion?” or whether there’s anything the customer would prefer left out then the results show that 80% of diners would let them know if they weren’t ebbing away on the point of starvation!
This is borne out by another research poll, similarly commissioned by Unilever which found that 82% of diners said that they thought it was important that restaurants, pubs and grilles should cut down on the amount of foods which went into landfill sites because of the wasteful practices of the industry. Both reports are being published as part of a campaign by industry leaders which is designed to encourage everyone in the food sector to reduce the amount of waste which they throw away each year.
Put Food Wastage Under WRAPs
The Waste and Resources Action Programme (WRAP) said that the amount of food being thrown away each year is worth around £770,000,000 per year. The more that waste is cut down the more money stays in the tills.
Unilever put the cost higher, if you calculate the amount of food that is thrown away at all levels of production then the figure which they believe would be more accurate is around £2.3 billion per year.
Andy Dawe from WRAP said: “tackling food waste can provide significant business savings for the hospitality industry. WRAP is starting to work closely with businesses to help realise these cost savings and eliminate food wastage wherever possible.
Not only did the research papers find that people wanted less food on their plates, 40% said that they would pay a premium to eat in a restaurant which had a commitment to reducing the amount of food was wasted. 30% said that they felt food waste was the responsibility of caterers to deal with in terms of reduction, a fringe element of 4% believed that it was the government’s responsibility to deal with waste food.
Taking The Battle From The Home Front To The High Street
Unilever say that the results show that the emphasis on reducing food waste is moving from the domestic to the commercial and pressure was increasing for restaurants, be they chippies, burger and pizza chains or hotels and Michelin Starred establishments to reduce the amount of waste that goes into their bins at the end of each shift.
MD of Unilever Food Solutions; Tracey Rogers said that: “We know that the government is committed to moving toward a zero waste society and our actions are going to be under the spotlight. We have the opportunity to take the initiative, and with small, everyday steps, we can reduce waste, respond to consumer concerns, improve kitchen efficiency and help caterers save money too.”
@DanCash Loves a takeaway in Croydon where he lives. Get a big old Chinese takeaway in Croydon and you’ve got lunch the next day. If you’re eating out, why not ask for a doggy bag?
